ServiceMax Community Kitchen | Brand Identity
ServiceMax Community Kitchen ServiceMax, Inc. | 2019 Brief ServiceMax provides a field service software application. In 2014 an online community was created to give technicians a tool to help keep their machines running and connect them with people they need. As the Associate Art Director for ServiceMax, in 2019, I was tasked with rebranding the ServiceMax Online Community Forum. Challenges Along with a brand refresh, my team wanted to introduce a theme. The challenge was to blend a kitchen theme with field service. Goals Create an identity for our online community that was memorable and fun for our users. Discover a way to blend the staff of a traditional kitchen with the team of a field service organization. Results After the launch of The ServiceMax Kitchen Community, our user usage has gone up. Our community has seen far greater engagement through posts and comments. The feedback has been very positive.