ServiceMax Brand Identity 2019
ServiceMax Identity ServiceMax, Inc. | 2019 Brief ServiceMax was acquired by GE Digital in 2017 and later sold off to SilverLake Private Equity. As the Associate Art Director for ServiceMax, in 2019, I was tasked with rebranding ServiceMax. Challenges With the quick departure from GE Digital, I only had 30 days to rebrand ServiceMax. Along with a quick turnaround, the new look and feel had to clearly emphasize that we were no longer part of GE Digital. Goals Create an identity that was bold, fresh, and unique to our market space. Results After the launch of the new identity, our employees and customers felt a sense of rejuvenation. Our sales began to climb and have stayed strong ever since.